About Us

We noticed a huge gap in the baby market across Australia and the USA — mums had to visit multiple stores just to get the essentials. That’s why Cuddla was created. Founded by a Melbourne-based mum of two, we bring you the latest and most trending baby products from around the globe, all in one place. There isn’t a new product we miss — if it exists, we’ll find it and offer it at the best possible price for Aussie families.